Client: Student Project
Outline: This project’s main goal was to create 2 instagram ads from a generic product. It was cut up into 2 parts. The first part was trying to come up with 5 adjectives that described whatever product we had chosen. We were then tasked with creating an instagram-styled ad using those 5 adjectives for the product. Then we all together, as a class, came up with antonyms for each of our original adjectives. We were then tasked with creating another instagram-styled ad with those 5 antonyms involving the same product.
The product I chose was Elmers School Glue. The first difficulty showed itself very early in the fact that I didn’t know what an instagram ad looked like. So I made 3 separate slides wholly unconnected to one another. Thankfully I caught the mistake early on. That was the only real issue I had when working on the final ad as I already had a slew of ideas I had already devised for the 3 separate slides, and all I had to do was combine those ideas into 1 cohesive ad. Thankfully come the second part of the project I had a firm grasp on what an instagram ad looked like.
The adjectives for this 1st part of the project were Safe/Child-Friendly, Bright/Vivid/Colorful, Simple/Generic, Arts-and-Craft-y, and Soft. The obvious choice was an elementary school classroom theme.
For this second part the antonyms ended up being Hazardous, Dull, Niche, Industrial, and Hard. So naturally I want with the opposite of an elementary school classroom, and industrial forge and factory.