Identity Package Project

Client: Student Project

Outline: This was a project that had me redesign an existing companies' logo I found on Amazon. It was a generic low-effort company called UPSKY that sold knock-off pet care products. At the time I chose it because a few months earlier there was a company that sold rip-off automatic cat litter boxes that killed a few cats. So I decided to do something involving pets, because I feel like most of these companies would do better with a better, more personal branding, especially after the aforementioned incident. The main focus of this company was dog and cat type pets, so that what was what we would focus on in the rebrand. From there, the colors and design just kinda flowed naturally.